Process Analysis

Logic & Emotion

Our process is a balance between logic and emotion, creating a magical aura for every brand we serve.


We begin by discovering the project's intrinsic value proposition and formulate a unique brand position by which the magic of the brand begins to grow. We then create a series of advanced design elements while formulating a comprehensive brand system for instant and long-lasting impact. Finally, with a carefully programmed rollout plan, the new brand is ready to develop into a distinguished player in its industry. Such process requires a synergy between art and science. Internally, we call it the 4I Formula.


4I Formula

Our proprietary 4I Formula is a unique 4-step brand creation process aiming to achieve maximum power and efficiency in every project we serve. The four critical steps are as follows:

INSIGHT:  Uncover the brand's intrinsic value proposition by examining its key internal and external factors.

IMAGINATION:  Create the unique brand position and design primaries to form the basis of brand leadership.

INTEGRATION:  Combine and organize all brand elements into a comprehensive system by which the brand will grow.

IMPLEMENTATION:  Rollout the brand development through clear prioritizations and intricate timing.

Step by step, the results are powerful and efficient brand systems capable of establishing distinguished market leaderships.

KCCP0X Woman writing notes on the glass board at the office

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