Project 006
Slimm
A fashionable body salon chain elevating the concept of beauty in Western Canada.
In Summer 2016, Sau San Tong Canada commissioned us for the transformation of their image catering to the discerning taste of their local clientele. Hence the creation of the Slimm brand and a refreshingly sharp visual identity with a touch of softness. The turquoise base tone manifests the brand's scientific mastery of beauty fitting for its high-end market position. The overall visual and verbal effect of the new identity system creates an unparalleled brand presence.
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