Project 003
Dinesty
A major Chinese restaurant chain shaping the landscape of GVRD's food industry.
2013 was a great year for GVRD's restaurant industry, as we were tasked with the design of Dinesty visual identity system which later became a revolution in Vancouver's Chinese restaurant branding. The project was challenging since it must resonate with the modern mainstream market while retaining the essence of pure Chinese culinary culture. Our creation of a unique blend of Chinese and English visual forms has given the brand a dominating presence.
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