Project 012

Healthy Elements

A progressive healthy food distributor with superior products and customer education.


In Summer 2014, Healthy Elements was looking for a brand new visual identity to advance its image as a leader in healthy eating and non-GMO food distribution. We created a simple crop-shape icon in which the stylized brand name is upheld, giving the brand a modern agricultural presence. A soil-like brown color scheme was chosen for the brand to emphasize its commitment to natural eating. A comprehensive product visual system was also developed for a powerful collective brand image.


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