Project 011

Blue Whale

A remarkable pre-school with unparalleled passion and care for children.


Summer 2014, Blue Whale, a popular Richmond local preschool came to us in search of a new visual identity to reflect its founder's passion for child care and education. We instinctively stylized an image of a happy young whale and enrich its life with a healthy sky-blue color scheme, creating a memorable visual story about the school's dedication to the wellness of our children. A series of cohesive branded equipment and education tools were also developed to enhance the brand's image.

JG5F94 Toronto, CA - 24 June 2017: University of Toronto sign
KWB5XD Asian female teacher teaching mixed race kids reading book in classroom,Kindergarten pre school concept
EAD47N School bus, Blandford, Dorset, England UK

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