Project 010
RedBeef
A famous beef noodle chain bringing joyful dining experience to noodle lovers in the GVRD.
In the beginning of 2018, we were given an opportunity to rebrand a restaurant from top to bottom. Our passionate efforts fortunately created something truly remarkable: RedBeef Noodle Kitchen. The brand - visually dominated by red color and a stylish Chinese wordmark - has quickly evolved into a highly popular multi-location chain thanks to our innovative brand positioning, product selection, visual presentation and marketing strategy.
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