An outstanding fried chicken chain bringing memorable taste to food lovers in Vancouver.
In Spring 2018, Big-G Fried Chicken came to us for the creation of its new brand identity amid its brand expansion. We came up with a sensual script-style logo which simultaneously combines a chicken head icon and the brand name. Along with the vibrant orange color base, we created the new "Fried Chicken Steak" term based on the unique physical shape of their primary product in order to leave a lasting impression on its target customers.
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