Greenfield

Situation

GreenField International Ltd., a Toronto-based international trading company, asked Formation SD to create a corporate symbol to compliment its company name.

Challenge

The brand's target association that needed to be developed included prosperity and growth, but these needed to be differentiated from the many other financial institutions making the same promises.

Brand Advantage™

In order to convey the proper brand associations, Formation SD developed a sophisticated logo with four flowing green fields and a rising sun. Three of the four fields remained a cool green color while the remaining field was infused with warmth. This warm green field, with attached rising sun, gives GreenField International the associations it required while proving it is unique in its market.