Comprehensive Branding

The power of 4I Formula™ can be witnessed in full-range brand developments such as corporate identity programs, product branding and service branding. Alongside our powerful creative talents, we possess one of the most efficiently organized brand development processes in the branding industry, creating the highest return on your brand investment. Please view the 2009 AutoMind BIM (Brand Identity Manual) for example

Corporate Identity

A successful corporate identity program is invaluable to your brand and company. Not only does it create a higher level of brand impact and efficiency, but it also unifies your corporate culture and rallies all positive energies from your brand stakeholders. Our 4I Formula™ ensures that your brand stakeholders collectively perceive the common source of energy in your brand in the most impressive and efficient manner.

Product Branding

Truly effective product branding is more than good product offering and packaging. It is the unique position your product can offer to its target audience that ultimately drives you brand leadership. Our 4I Formula™ ensures that your product brand leadership will be built around your unique, sustainable position and communicates its difference with highest level of impact and efficiency.

Service Branding

Leaders in effective service branding understand that their selling points to the target audience are the difference and consistency in the value and behaviour their service brands are offering. Our 4I Formula™ not only develops an insight into the differences your service are offering but will also help you sustain and manifest these differences with the highest level of impact and efficiency.